Lysol Disinfectant Wipes are convenient for cleaning and disinfecting surfaces in the home. This project aimed to give a new, more contemporary look to the brand. Today, consumers are more sensitive to design and aesthetics create significant value for a product, makes it more special and allows it to stand out on a shelf amongst other products. The Lysol brand is already renowned for its very effective and reliable cleaning products. However, the products have looked more-or-less the same for the past decade. This new look allows it to fit perfectly and beautifully into any modern kitchen, office, bathroom, etc.
This new branding reuses the same packaging that people have grown familiar with and love. However, the label is much more simple and minimalistic. The colours allow customers to recognize and differentiate the various scents of Lysol wipes. A “Do-It-Yourself” section was added to the label to encourage consumers to repurpose the plastic container by giving them various ideas as well as the steps to follow.